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What are the 4 Zones™ of Customer Engagement?

What are the 4 Zones™ of Customer Engagement?

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework of industry-leading best practices for strategic account management. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices...
Strategic customer engagement. A must have plan

Strategic customer engagement. A must have plan

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone. In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by...
Customer Alignment: 3 Key Insights!

Customer Alignment: 3 Key Insights!

The feedback from our clients is consistent. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy...

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