Key Account Management Competence
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KAM Consulting
Vision and strategy that future proofs your KAM approach to stay ahead in a complex market
KAM Training
Developing new KAM capabilities so your field teams can engage more effectively today and beyond
KAM Technology
Automating and digitizing KAM best practices, bringing out the best in your KAMs
Clarity’s 4 Zones of Customer Engagement for KAM Teams – Overview
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The ClarityES1 Podcast Series offers valuable insights, guidance and best practices for helping your field teams excel at the art and science of Key Account Management.
Latest Episode
Getting the “MIX” of Value Messaging Right
There’s often a large gap that exists between the value messages sales and account professionals think they are conveying and what is actually being received. But why is that? Is it experience? Conducting the right research? Our experience shows it has more to do with the “mix” of ingredients used in the messages themselves and what it takes to get them right.
Episode 10: Getting the Value Messaging "MIX" Right
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View our PDF guide to learn how to build a bridge to and elevate your engagement with your strategic customers.
