Latest Episode
July 9, 2024
Getting the “MIX” of Value Messaging Right
There’s often a large gap that exists between the value messages sales and account professionals think they are conveying and what is actually being received. But why is that? Is it experience? Conducting the right research? Our experience shows it has more to do with the “mix” of ingredients used in the messages themselves and what it takes to get them right.
Episode 10: Getting the "MIX" of Value Messaging Right
Episodes
KAM Podcast Series 2024 – Episode 10: Getting the MIX of Value Messaging Right
KAM Podcast Series 2024 – Episode 7: Pharma Sales Strategy for 2024 and Beyond
KAM Podcast Series 2024 – Episode 8: 5 Compelling Reasons for a Customer Engagement Process
KAM Podcast Series 2024 – Episode 9: The MYTH of C-Suite Selling
KAM Podcast Series 2023 – Episode 4: Giving SAMs the Technology they REALLY need
KAM Podcast Series 2023 – Episode 5: Don’t stop at the “WHAT” and “WHEN” with SAMs.
KAM Podcast Series 2024 – Episode 6: 5 Ways to Increase SAM Training RELEVANCE.
KAM Podcast Series 2023 – Episode 1: The Role of ChatGPT in Strategic Account Management
KAM Podcast Series 2023 – Episode 2: SAM the Individual vs Organization SAM
KAM Podcast Series 2023 – Episode 3: Shifting the SAM effort curve to the left
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The ClarityES1 Podcast seeks to present and clarify some themes about Strategic Account Management. Our goal is to combine theory and practice in an accessible way to improve your account strategy skills.