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Our passion and our mission is to accelerate your transition from tactical selling to strategic customer engagement.
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Moving Customer Engagement Forward in a New Era
Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at...
Revolutionise Your Reward Scheme for Strategic Account Managers
How you reward Strategic Account Managers is seen as a critical ingredient in the overall success of any Strategic Account Management SAM strategy. The role of a strategic account manager requires effective coordination of a web of complex activities. The idea...
Gaining Market Access in Emerging Markets – Take Action!
Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific...