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Strategic Account Management- Top 5 Tips
Strategic Account Management (SAM) is one of the most important changes in selling that has emerged in the past twenty years. Unfortunately, many SAM implementations fail and are abandoned. The good news is that many of these failures are unnecessary. SAM is a major...
Measuring Strategic Account Management Performance
In a recent report, eyeforpharma advised that pharma still has yet to develop effective new models for measuring Strategic Account Management SAM performance. Several years in to full blown SAM development initiatives, organizations are still struggling to put...
Cross functional collaboration within account teams in Pharma
What do life science companies' teams need to understand in order to move in the direction of streamlined cross-functional collaboration? In today's world, to be an impactful team, it has to function as a collective, sharing insights and uniting to find the most...