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The 4 Zones™ of Customer Engagement mobile launch

Dublin, Ireland – Clarity Engagement Solutions, Ltd.

A leading provider of consulting, training and coaching for pharmaceutical and medical device companies today announced the launch of a new SaaS, mobile application. This further extends the usage of The 4 Zones™ of Customer Engagement account management model and process

The cloud-based application supports tablet, PC and mobile device access. It contains basic and advanced libraries of ‘best practice’ training content for B2B, consultative account management. The 4 Zones application also provides coaching advice for troubleshooting of common account challenges. “The time is right to provide pharma and medical device team with the learning and coaching they need. We can provide this when and where they need it,” said Chris Deren, President, and CEO of Clarity. “Now, teams can truly leverage elearning the way it should be for a mobile community. By using bite-size chunks and engaging content that resolves around the way they work, this helps them build strategic account relationships,” Deren continued..

Clarity updates The 4 Zones™ of Customer Engagement mobile application quarterly. They also offer a yearly subscription based service. Clarity provides a content management portal giving clients the ability to publish custom content. “Perhaps the most anticipated functionality we are releasing is the ability for training staff to generate detailed reports. These provide greater insights into how well field teams are adjusting to the new B2B, consultative approaches”, Deren added. “Learning and Development teams will now be able to determine where in the account process field teams need help. They can analyze which type of stakeholders on which topics and at what stage of the opportunity cycle issues are arising. This will inform both future learning direction and confirm existing training investments. With no software to buy or host, Clarity clients can focus on the #1 training task at hand – getting field teams to make the shift from tactical to B2B, consultative customer interactions,”.


About Clarity Engagement Solutions, Ltd and The 4 Zones.

Clarity Engagement Solutions, Ltd. is an Irish based company with offices in Dublin and New York. Clarity is a leading provider of consulting, training and coaching solutions for life science and medical device companies. Clarity can tailor all offerings, including The 4 Zones, to the specific needs of each client and sales channel. Clarity Engagement Solutions’s team of seasoned executives bring extensive experience and expertise to bear. They apply this expert knowledge to the task of helping life science and medical device manufacturers embrace and execute new commercial models and patient-centric approaches. Headquartered in Dublin, Ireland, Clarity Engagement Solutions serves top-tier life science and medical device clients worldwide. Clarity has rolled out programs such as The 4 Zones in more than 22 countries. For more information, go to www.clarityes.com.

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