Helping commercial organizations rise to new levels of customer engagement effectiveness.

Home  /  Insights  /  Article

Minding the Gap – The Shift Towards Value Creation

The debate over PCP or value creation is over.

Value Creation is now your main focus. You need to transition away from the use of reach and frequency models where the PCP was the main target. 

Source: Clarity Engagement Solutions

Request a Briefing

Ready to dive a bit deeper? Speak with a Clarity Solution Manager today.