White Papers
Valuable insights for building effective commercialization models
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CIB Relationship Management during Covid-19
Step Into Their Shoes Covid-19 has hit the world so hard…and continues to hit. This is a health emergency but the effect on business and the working environment has been incredible. We are seeing negative economic numbers and data like never before. Unemployment has...
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Minding the Gap – The Shift Towards Value Creation
The debate over PCP or value creation is over. Value Creation is now your main focus. You need to transition away from the use of reach and frequency models where the PCP was the main target. Source: Clarity Engagement Solutions