How to effectively engage with IDNs
Understand IDN’s is paramount to success Cost Management is a Priority One of the key drivers of forming IDNs is to leverage their size to negotiate prices. This results in fewer, larger accounts with greater market power. Pharma and medtech companies...
7 Biggest Questions Of Market Access In The Life Sciences Industry
At Clarity, we’re here to help our clients achieve success, and to do that, we need to know what are the real issues and barriers of the field-facing account teams that affect their sales and market access. We commissioned a client survey, and the results contain...
Why is Content Marketing failing the Pharma Industry?
Information Without Insight? We outlined in our article “Pharma Sales Strategy – here are 3 strategies that are proven to work” the failings of content marketing in the Pharma industry. Here are some practical tips to help pharma brand teams sidestep the pitfalls...
Pharma Sales Strategy – here are 3 strategies that are proven to work
Changes in the Pharmaceutical sales model have forced Global Pharmaceutical Sales Leaders to invest in new selling strategies in recent years. However, many of these New Commercial Models (NCMs) are not proven to produce success. An area of uncertainty for a Pharma...
Recent Comments