The Healthcare Ecosystem Impact
What impact does the health care ecosystem have in the midst of these hard times? Like everything else in health care these days, the approach pharmaceutical account management teams must take in more thoroughly, is understanding customer and patient needs. The...
Pharma Strategic Account Managers -Data vs. Discussions
Why crunching the numbers will never replace building relationships. The world of Big Data has penetrated the daily workflow for commercial teams in a multitude of ways. Many patient data companies have merged with clinical research organizations. The resulting...
How To Continue The Evolution Of Pharma Strategic Account Management?
Nowadays, as the pharma industry faces an even faster decline in available HCP access and detailed discussions, the pressure to develop a proper Pharma Strategic Account Management organization intensifies. Many pharmaceutical manufacturers and their commercial teams...
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