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Moving Customer Engagement Forward in a New Era

Moving Customer Engagement Forward in a New Era

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at...
5 Quick Tips for MSL When Engaging KOLs

5 Quick Tips for MSL When Engaging KOLs

The primary purpose of the Medical Science Liaisons (MSLs) is to establish and maintain peer-to-peer relationships with leading physicians, referred to as Key Opinion Leaders KOLs, at major academic institutions and clinics. Define better strategic customer engagement...

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