SHow can commercial excellence be different? 4 ways which describe this situation. Budget constraints across all industries in recent years have forced organizations to find new ways to grow their top and bottom lines. in the healthcare industry; cost containment...
Rolling out global consistent account management models is by no means a simple task. The necessity of implementing a model which is consistent across all regions is increasingly becoming a priority for pharma companies. The Journal of the National Account Management...
Patient centricity is the new strategy everyone in pharma and medtech is talking about. While advocating patient centricity is á la mode, is it effective? Our latest blog post explores why pharma and medtech companies need to shift the focus onto patients to survive...
New Paths to Blaze and New Commercial Models to Embrace in the Bio-pharmaceuticals industry. The metamorphosis continues. Across the world, biotech, biopharmaceuticals, generics and the increasingly complex web of providers and payers are continually exploring new...
What impact does the health care ecosystem have in the midst of these hard times? Like everything else in health care these days, the approach pharmaceutical account management teams must take in more thoroughly, is understanding customer and patient needs. The...
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